I am convinced to provide a solution to the current waste of textiles''.
The idea for Denimtex arose very spontaneously when Bas van der Geest heard on the radio in the car that 70 percent of all textiles go straight into the incinerator. This has to be different, he thought!
His innovative spirit started to run at full speed and so he ended up at the Frankenhuis Textielrecycling company in Haaksbergen, where he took some fibers from recycled jeans and then started experimenting with his children in the garage.
This is how the unique, sustainable wall decorations were created and we are now six years further.