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Surface Matter

Materialists. They're deep. They care about what a building looks like, what a product feels like.
The impact on the people who use it, the texture when you touch it.
They care as much about design as the materials that make it. They celebrate the brilliant and fight the bland.
Materialism is the difference between choosing a material that will 'do the job' and the material that will 'make the job'.
Between good and great, bland and brilliant.

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